Tuesday, 4 October 2011

Ampersand 'Coming Together'


The ampersand I have chosen from the 'Coming Together' font is humanist and has a hand-drawn script style. The line weight is uneven throughout the design, which emphasises the script style. The bottom part of the ampersand resembles a common ampersand making clear the shape of the E. The crossbar extends upwards and become the stem of a capital T finished at the top by the T's crossbar. On closer inspection of the ampersand it is clear that at the bottom of the T's stem which could be seen as a simple ampersand could also be seen as a lower case e which has a capital T sprouting from its top.

The designer has made clear the combination of the letters e and t from the 'et' which make up the ampersand, but has created an interesting contrast using a capital T and lower-case e. The contrast along with the hand-drawn script style makes the ampersand look very expressive.

The contrast between upper and lower-case letters conveys to me a kind of protection. To me the lower-case e looks as though it is 'hugging' the stem of the T, which gives me the idea that the T is protecting or comforting the e.

Also the way the stem (which seems a very appropriate name) of the T is growing from the e -which could be seen as a seed - suggest regrowth and new life, which mirrors the situation in Haiti for which this font was designed, by the Society of Typographic Aficionados. This also conveys the work done by aid workers in Haiti working to regrow communities.

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