Now Your A Storyteller

After listening to Admiral Fallows music, listening closely to the lyrics and watching interviews I realised that there songs are all about relationships. The songs, all written by the lead singer are about personal reflection on relationships. I therefore chose to use relationships as my focus for my info-graphic and chose to count how many occurrences there were of the words 'I','You' and 'We' in the lyrics. I chose to count the occurrences in all ten songs on their current album called 'Boots met my face', although after beginning to layout my info-graphic I realised I would have very limited space to display all lyrics from all 10 songs on the album. I therefore chose to represent lyrics from the three songs which I feel best represent the band. I thought this would be best as representing all 10 songs may get boring and tedious. 

I chose to use stick men as pictograms for my info-graphic to suggest the relationships I was counting. I decided on the colour white to represent 'I' as it is quite cold and could be used to show loneliness, which is often a feeling linked to context of the word 'I' in most songs. Black for 'you' as it can be seen as negative, such is the nature of the use of 'you' in most songs. Finally I chose to use red for 'we' to show the suggestion of love. The stickemen which have been colour to represent either 'I', 'you' or 'we' all have their arm raised above their heads. This is to suggest the energy of the bands songs, despite their contrasting lyrics. I have used one stick-man to represent each lyric of the each song to give the pictograms a context. Also representing each lyric along with showing the time of each song (shown under the title of each song) give a suggestion as to the style of the song for example, lots of stick-men and a short time would suggest a very lyrical song and few stick-men and a long time would suggest a very instrumental song.

I have kept with Admiral Fallow's current visual style and colour schemes as well as using only two typefaces. The visual style is professional and polished, but still quite playful, as is the bands music. For my info-graphic I have used Bodoni which I have altered to become Admiral Fallow's current logo, by editing out the cross bar of every capital A in 'ADMIRAL FALLOW'. I chose to stay with Bodoni as it is very sleek with pleasing and for lack of a better word 'fun' details such as the leg of the R, the stem of the L and the added detail of the missing crossbars of the A's. The second typeface I have used is a sans serif called Hero, which is similar to one of the typefaces that Admiral Fallow currently use. I felt it too effectively conveys the bands visual style as well as style of music, due to its smooth clean lines and well as elegant curves.

Rip it up and start again

 

There is too much information on the above infographic and too much text. There is no clear focus of the information. It is built up of lots of different facts and figures. All the text must be read to understand the facts.

The facts are very informative but are presented in a very boring way so are boring so read. I actually just stopped reading after the first three facts.

The target audience for the poster would be the general public, but it looks like something that would be hung in a doctors waiting room or hospital, and isn’t something you would enjoy reading or looking at. You would probably only read it if you were bored in a waiting room and the doctors or hospital.

The info-graphic has a very confusing format and layout. The hierarchy is also very confusing apart from the title. I don’t know what to read first and what order I should read the facts in. The information is split up by dotted lines but the separation gives no flow to the facts, which adds to the confusing hierarchy. The text gets smaller to towards the bottom of the page but there is very little indication as to what is most important and of what to read at the top of the page.

The fonts used are quite wide and 'fat' but other than that there seems to be no connection between the typography and the content of the facts and figures, the typography doesn't strongly suggest the topic of obesity.

Geometric boxes are used in the info-graphic but they hold no meaning related to the content. The photo of the obese man obviously conveys the topic but its not a nice image and doesn’t make you want to read the poster. Without the photo there is no visual indication that the facts are about obesity.

The colour scheme could convey the them of health due to the green used, but this doesn’t specify the topic of obesity. The colour make me think of hospital posters which are often boring, so I automatically think the content of this poster will be boring so have a negative view towards it before I have even started to read.

There is no clear link between the typography and the imagery used. Both the typography and the imagery have very weak connections to the content so have a weak connections to each other. The typography suggest something almost retro and 'funky' but the layout and the percentages suggests something more formal and business like, which as with the imagery conveys a confusing message as to the content.

There doesn't seem to be much design process relevant to the content. There has obviously been a lot of research done to come up with all of the facts and figures but they haven't been displayed appropriately to the content. It looks as though the content has been placed randomly on the page.

How did I get here?