There is too much information on the above infographic and too much text. There is no clear focus of the information. It is built up of lots of different facts and figures. All the text must be read to understand the facts.
The facts are very informative but are presented in a very boring way so are boring so read. I actually just stopped reading after the first three facts.
The target audience for the poster would be the general public, but it looks like something that would be hung in a doctors waiting room or hospital, and isn’t something you would enjoy reading or looking at. You would probably only read it if you were bored in a waiting room and the doctors or hospital.
The info-graphic has a very confusing format and layout. The hierarchy is also very confusing apart from the title. I don’t know what to read first and what order I should read the facts in. The information is split up by dotted lines but the separation gives no flow to the facts, which adds to the confusing hierarchy. The text gets smaller to towards the bottom of the page but there is very little indication as to what is most important and of what to read at the top of the page.
The fonts used are quite wide and 'fat' but other than that there seems to be no connection between the typography and the content of the facts and figures, the typography doesn't strongly suggest the topic of obesity.
Geometric boxes are used in the info-graphic but they hold no meaning related to the content. The photo of the obese man obviously conveys the topic but its not a nice image and doesn’t make you want to read the poster. Without the photo there is no visual indication that the facts are about obesity.
The colour scheme could convey the them of health due to the green used, but this doesn’t specify the topic of obesity. The colour make me think of hospital posters which are often boring, so I automatically think the content of this poster will be boring so have a negative view towards it before I have even started to read.
There is no clear link between the typography and the imagery used. Both the typography and the imagery have very weak connections to the content so have a weak connections to each other. The typography suggest something almost retro and 'funky' but the layout and the percentages suggests something more formal and business like, which as with the imagery conveys a confusing message as to the content.
There doesn't seem to be much design process relevant to the content. There has obviously been a lot of research done to come up with all of the facts and figures but they haven't been displayed appropriately to the content. It looks as though the content has been placed randomly on the page.
It's clear that you didn't like this design or topic, but that doesn't mean there's no process. To say the design is random is also unfair and well, not true. There is some surprising and enlightening information on here and to be so dismissive is disappointing. Thought has gone into this design...the use of a 'fat face' font is representative of that thought and consideration. That fact that you didn't know that or look into it is your failing, not the designer's. This is a poor response that says more about your attitude than it does about the success of the infographic. Disappointing.
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